About

    Danish born Creative Director Kenneth Opsund Bay is the co-founder of the fashion label OPSUNDBAY and works as freelance Art Director.

    Kenneth has always appreciated illustrious style and creativity and seeks perfection in the details. His creative talent was developed through a variety of European art-, photography- and business schools.

    Kenneth has won several Danish and International advertising awards, and has several times been appointed as Jury member. Numerous of his work has been published in advertising books and publications. Kenneth has great experience working with various media; photo, print, outdoor, film, radio, packaging design and online media.

    In 2005, Kenneth co-founded the fashion label – annhagen (2005 - 2009) together with his wife Designer Dianna Opsund Bay. In only three years they created a brand with international potential which gained great positive recognition within the fashion world. Annhagen was in 2008 awarded Upcoming Designer of the Year at the Danish Fashion Awards. The company was acquired by investors and they both left the company, soon hereafter the brand was terminated – annhagen now only exists a good experience with a unfortunate ending. Their work and vision continues with the new label OPSUNDBAY.

     

    Awards:

    2005 Danish Outdoor Award – Winner “Text” : Danica Pension “Tænk…”
    2005 Cannes Lions – Shortlist : Danish Screen Advertising “Old Lady”
    2005 Creative Circle / Guldkorn – Shortlist “Art Direction” : Karrysutra “Citymap”
    2005 Creative Circle / Guldkorn – Shortlist “Outdoor” : Karrysutra “Citymap”
    2005 Creative Circle / Guldkorn – Silver : Danish Screen Advertising “Old Lady”
    2005 Epica Awards – Bronce : Danish Screen Advertising “Old Lady”
    2005 Epica Awards – Bronce : Danish Screen Advertising “Snickers”
    2005 Epica Awards – Silver : Karrysutra “Citymap”
    2005 Epica Awards – Silver : LEGO “Construction Site”
    2005 Eurobest – Silver : LEGO “Construction Site”
    2006 Cannes Lions – Shortlist : LEGO “Construction Site”
    2006 New York International Advertising Awards – Finalist : Karrysutra “Citymap”
    2006 Creative Circle / Guldkorn – Finalist : Danish Screen Advertising “Snickers”
    2006 Creative Circle / Guldkorn – Silver : LEGO “Construction Site”
    2007 Berlingske Tidende “Commercial of the year” : Elsparefonden “Køleskab”

    Freelance work:

    2012 DRRB Effectiveness Award : LEGO Friends (ADVANCE)

    Fashion:

    2008 Upcoming Designer of the year - Danish Fashion Awards

     

    Clients includes:

    Agillic
    Apollo
    BAT
    Bisón
    Black Lily
    Carlsberg
    Citadel
    Danish Red Cross
    Danish Screen Advertising
    Elsparefonden
    Falk Lauritsen
    Illum
    Jack & Jones
    JobZonen
    Karma Karma
    Kick
    Kræftens Bekæmpelse
    LEGO
    Lemon Media
    MCH / Jyske Bank Boxen
    Microsoft
    MTV
    Odden Børneakademi
    ONLY
    Profil Optik
    Q-Park
    Realtime Targeting
    SAND
    Second Female
    Sondercars
    Sportmaster
    TrioBike
    Troolbeads
    ViaFit
    WatAgame
    WWF

     

    Contact:

    Kenneth Opsund Bay
    Freelance Art Director

    Mobile: +45 2066 3440
    Mail: kenneth@bayad.dk

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