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Biler For Alle 2011

Identity and campaign for the biggest car fair in Scandinavia - BILER FOR ALLE 2011 (Cars for everybody). The previous car fair had a very masculine image. But a new image was needed to engage the whole family, especially women. New ways of presenting the cars was introduced: Eco-freindly cars in the jungle, family cars in a child friendly city, new models were presented on the car-walk and racecars competed on the racetrack. The 3D illustration, developed by Splendid Future, shows the new experiences and works as the new logo and identity for the fair. A series of ads were developed to target the visitors special interests and the commercial aired on regional TV and web.