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Illum Window Shopping

"The worlds first REAL window shopping..!" This concept was developed for the exclusive department store ILLUM in Copenhagen. The concept is very simple; the store is putting three luxury items on auction everyday. The items are placed in the window, facing pedestrians who can submit their bids via SMS. The latest bids are displayed on plasma screens, so that people can follow the action in real time. All the products were special offers, limited edition pieces or show pieces chosen from the many luxury brands within Illum. The event took place over a three week period in March 2006 and created great attention for the innovative department store. This was the first time customers could buy luxury products directly with their mobile phones giving a whole new meaning to "window shopping".